Team

Who we are

We’re a scrappy squad of
savvy strategists
marketing ninjas
brand storytellers
passionate presenters
trend spotters
line launchers
flagrant opportunists (for our clients)

We are rooted in the discipline of FMCG.

For over 25 years we have uncovered transformative opportunities primarily in the $500 billion health and beauty care market, along with household, food, beverage, restaurants – and beyond.

For each client, we pull the top team to deliver for your brand, your project, your organization. Nimbly. Stealthily. Effectively.

  • Carolyn

    Provocateur

    Conception.
    Storytelling.
    Wordsmith.

  • Steve

    Cultivator

    Strategy.
    EMEA.
    Sales.

  • Melissa

    Innovator

    Acceleration.
    Regulatory.
    R&D.

  • Erik

    Data Scientist

    Technologies.
    Modeling.
    Analysis.

  • Elizabeth

    Disruptor

    Acceleration.
    Research.
    Digital.

  • G.G.

    Sourcerer

    Merchandising.
    Packaging.
    Beauty.

  • Beth

    Transformer

    Expansion.
    Strategy.
    Vision.

  • Jason

    Connector

    Strategy.
    Access.
    Sales.

  • Brendan

    Facilitator

    Storytelling.
    Animation.
    eLearning.

  • Jenny

    Storyteller

    Creation.
    Design.
    Trends.

  • Stacey

    Creator

    Development.
    Innovation.
    Ideation.

  • Karen

    Builder

    Beauty.
    Trends.
    Luxury.

Our Founder And President

Jerry

Orchestrator-in-Chief.
Explorer.
Instigator.

American-born,
educated and trained

(and now also French citizen!)

Jerry Hickey brings over 25 years of experience in marketing and innovation to The City of Lights. He launched Expand+Global in Paris to create, activate, and expand new brands and product lines for his clients.

His favorite way to spend time? Uncovering rich consumer insights and then bringing them to life. His private passion? Creating pre-emptive product claims validated by science.

Among his greatest joys? Successfully pitching new opportunities to the likes of Target, Boots, Ulta Beauty, Walmart, and Walgreens.

Jerry has his M.A. from Northwestern University and B.B.A. from the University of Notre Dame (both US).

Proud
member of…

EXPAND+GLOBAL is a French enterprise, headquartered in Paris and registered with the RCS under SIREN number 827 932 229.